Launched in 2017, the campaign is inspired by the Srimad-Bhagavatam verse 12.13.13, which states, “If on the full moon day of the month of Bhadra one places Srimad-Bhagavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination.”

It’s also driven by Srila Prabhupada’s instruction in a 1977 letter to disciples, “I want that every respectable person has a full set of Bhagavatam and Caitanya Caritamrta in his home.”

The Bhadra campaign is a worldwide effort to popularise the Srimad Bhagavatam, the cream of all Vedic literature. It has been predicted that this literature will provide the guiding light to those who have lost their way in the dense darkness of the age of Kali. We thank you for participating in this campaign and being part of the effort to revolutionise the consciousness of our planet.

Click the button below to find out more details and how to sponsor.